
Retail
Encourage unified customer-focused strategies for brands and retailers

Achieve your objectives with modern technology
A hyper-personalised shopping experience
To anticipate and respond to the individual needs of each customer by creating unique buying journeys, boosting customer engagement, satisfaction and loyalty, it is necessary to combine real-time transactional, behavioural and demographic data to create a 360-degree view of customers.
The perfect in-store smartphone experience
Retailers are making sure that customers move smoothly from one point of contact to another and interact with several channels throughout their shopping experience, so that they can offer the same attention according to need and the same efficient service.
Decarbonisation and social responsibility
Retails must comply with new regulations, technological innovations and societal expectations in terms of sustainable transformation. The aim is to provide an overview of their current ESG maturity and recommendations for developing an effective environmental data strategy.
Taking up the challenges of each business
Implement innovative new ways of working to facilitate processes with technology that integrates your sales and communication channels, e-commerce and call centres into a single platform.
As a CEO in the retail sector, we recognize the crucial importance of your role in the overall strategic direction of the company.
You are responsible for driving the CSRD extra-financial reporting initiative, providing essential information for informed strategic decisions.
Using innovative technology solutions such as those offered by Microsoft, you can access deeper insights to make informed strategic decisions, including optimizing market strategies, enhancing the customer experience and exploring new business models to ensure the company’s sustainable growth.
CEO
As a CEO in the retail sector, we recognize the crucial importance of your role in the overall strategic direction of the company.
You are responsible for driving the CSRD extra-financial reporting initiative, providing essential information for informed strategic decisions.
Using innovative technology solutions such as those offered by Microsoft, you can access deeper insights to make informed strategic decisions, including optimizing market strategies, enhancing the customer experience and exploring new business models to ensure the company’s sustainable growth.
CMO
As a CMO in the retail sector, we recognize the crucial importance of your role in brand management and marketing strategies.
You’ll be responsible for developing effective communication strategies and managing customer relationships, using innovative technology solutions like those offered by Microsoft to understand and influence consumer buying behavior.
Using these tools, you can optimize marketing campaigns, improve advertising ROI and strengthen customer engagement, contributing to market share growth and customer loyalty.
CSR
As a CSR in the retail sector, we recognize the crucial importance of your role in promoting sustainability and social responsibility within our company.
You are responsible for leading sustainability and extra-financial reporting initiatives within the CSRD framework, using innovative technology solutions such as those offered by Microsoft to monitor and improve our environmental and social performance.
By using these tools, you can enhance the transparency of our business practices, reduce our environmental footprint and strengthen our commitment to our stakeholders, thereby contributing to our leadership in corporate social responsibility.
CFO
As a CFO in the retail sector, we recognise the crucial importance of your role in the financial management of the business.
You are often involved in the project to publish extra-financial reports as part of the CSRD, providing crucial information for making informed decisions.
By using innovative technology solutions such as those offered by Microsoft, you can have better reports at your disposal to make more informed decisions, in particular by monitoring turnover and the profitability of sales channels, as well as key indicators such as product/profit margin, DSO, cash flow and stock rotation.
What’s more, you can make financial projections for new expansion, minimise lost revenue and reduce overheads, helping to increase operational efficiency and ensure the company’s financial stability.
CIO
As a CIO in the retail sector, we recognize the crucial importance of your role in managing information technology and systems.
You are responsible for implementing innovative technology solutions such as those offered by Microsoft, to improve operational efficiency, ensure data security and provide actionable insights to support business growth.
Using these technologies, you can optimize data integration, enhance the customer experience across digital channels, and promote technological innovation to maintain our competitive edge in the retail sector.
CDO
As a CDO in the retail sector, we recognize the crucial importance of your role in our company’s digital transformation.
You are responsible for the adoption of innovative technology solutions, such as those offered by Microsoft, to improve the customer experience, optimize operations and develop new digital business models.
Using these technologies, you can leverage data to personalize the customer experience, optimize the digital supply chain, and drive innovation across all aspects of our business, contributing to our leadership in digital retail.

“Microsoft Dynamics has proven we can aggressively grow our business into new markets globally as well as explore new channels… It’s really been a testament to great partnership, great teamwork and I am very proud to have been part of it.”
Jackie Reid, Program Lead for Project Reboot, Dr Martens.
Retail news and insights

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